There are over a dozen ways a company can secure funding. However, not all funding options are available to a business at any one time. The kinds of funding a business can secure are based on what stage of maturity they are: Early, Pre-Revenue, and Profitable.
In the old days, a company raised money, used it to make a product, and then tried to sell it. This represents a Make and Sell approach to business. Today that no longer works. Today a business needs to develop a Minimal Marketable Product (Beta Version) that it sells to earlier adopters and make observations about how consumers are using it and respond by improving the final product (V1.0). This represents and Sense and Respond approach.
Fear prevents action. Waiting for all the stars to align means you will never start. Taking small incremental steps toward a goal builds confidence. Mindset is important, but action trumps mindset.
Sales is not about convincing a customer to buy what you are selling. Successful salespeople know that what they are selling can be life-changing for the customer, and as a salesperson, they owe it to the customer to make them aware of their offering.
Goals are how corporate America works. However, goals will never make you rich or successful as a small business owner—love of the process required to attain that goal will. You have to love the process involved in getting to the goal.
Most suit-happy plaintiffs have little or no money to pay a lawyer and look for lawyers that will take a case on a contingent basis. Lawyers look to see if the defendant has insurance before they accept these cases because they know that insurance companies will more often settle out of court. Therefore insurance creates gravity for lawsuits.
