Self-preservation is one of four very powerful emotional appeals. Discover how using self-preservation as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
Self-Preservation Is A Powerful Emotional Appeal To Get Attention Read More »
Jonathan Labed was 14 years old when he realized that there was a hazy line between perception and reality on the internet. It was 1999 and he was watching CNBC. He suddenly realized how after an analyst touted a particular company’s stock, the stock price would rise. Seemed simple enough so Jonathan, an internet savvy
The Raw Power of the Internet Makes Everyone Equal Read More »
When we refer to channels in the Business Model Canvas, we are speaking about marketing channels or distribution channels. Here are 5 you should address: 1, Awareness 2, Evaluate 3, Purchase 4, Deliver 5, Customer Support
Channels and Your Business Model Read More »
With today’s 24/7 news cycle, there is no excuse for an absence of information. There is only the eroding sense of duty felt by Americans to remain informed. If you are reading this post today, share it with your friends and make a commitment to talk to your children tonight and instill in them the value that we as Americans have to remain actively engaged in the news and public issues affecting us all.
Are You Reading This? Read More »
We all know that at the Battle of Waterloo Napoleon was defeated by the British. The British victory would have a dramatic effect on the financial world. News in the early 1800’s traveled slowly by today’s standards. Baron Rothschild headed up a large financial empire, and news of a French or British victory would have
Speed of Trending Information Can be Critical to Success Read More »
If you are a savvy entrepreneur, you don’t go into anything cold. With the Internet and a plethora of other resources, you can warm up any call quickly, and not waste your time or your potential client. Doing your homework first is one of the best ways to get an advantage over your competition. If
There’s No Such Thing as a Cold Call Read More »
In behavioral economics, we never want to lose our options. We often keep our doors open even if we never have any intention to go back through them. It is our often irrational fear that once we close the door we’ll have the need to get back that prevents us from moving forward in a constructive way.
Harness the Power of Keeping Options Open and Fear of Loss Read More »
On a recent trip to visit our son, we went to dinner at a nice restaurant. When the meal was served my son’s Chicken Alfredo contained a rather large bone, on which he nearly choked. When the owner was summoned to the table he began to explain that it was not possible for the bone
Social Media Can Make Or Break You Read More »
Many years ago typing was a skill that only a fraction of the workforce possessed. In fact, I had one job where I was concerned about my ability to be successful. The job description clearly required typing skills, and although I took typing in school I was not very proficient. Typing is no longer considered
Social Media: The New Selectric Typewriter Read More »
Is social media just another way to separate a business owner’s money from the business? Small business owners hear that to be successful these days they have to have a social media presence. I remember with the advent of the Internet business owners were told that to be successful they needed to have a web page.
What is the Role of Social Media? Read More »
