A break-even analysis is a technique used by business owners to assess how many units and at what price they need to sell them at to make a profit.
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Many things have changed when it comes to business planning and the Business Model Canvas has emerged as a valuable tool especially for startup businesses. In this video, we discuss what has changed and why the business model canvas is something that businesses need to embrace as part of their business planning.
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Psychographics track a person’s interests, activities, and opinions. Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a (LifeStyle) database that is part of a toolset called Reference USA (available at many libraries). This video is a quick tutorial on how to use the LifeStyle database portion of Reference USA to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
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Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. This video looks at several dozen free and low-cost ways to create brand awareness for your business.
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Whether you’re looking to open a new location or you’re looking for more information on any geographical area, DemographicsNow as all that data you’ll need.
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In June of 2018, the Supreme Court ruled that even if an online business does not have a physical presence in a state, the state can require online retailers to collect and remit sales taxes.
In the world of business, there are eleven popular business models that have survived the test of time.
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Bo Peabody the author of the book Lucky or Smart said that successful entrepreneurs are what he called “B” student. What he meant was that the entrepreneur can not afford to be an “A” student in only one subject because they need to be more of a “Jack of all Trades”.
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When a seller of a product makes a sale to an end user of a product, the seller is responsible for collecting sales taxes on behalf of several taxing jurisdictions. Leanr how sales taxes and use taxes work together and what taxes the seller is responsible for collecting.
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Every business needs five things to be successful. This video describes the five things every business needs to have to be a success in their order of importance.
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