Selling to small and midsize businesses often requires reaching top executives, but gatekeepers can pose significant challenges. With thorough preparation, personalized communication, and a strategic approach—including leveraging sales team insights and respecting gatekeeper roles—you can navigate these barriers and connect with key decision-makers effectively.
Tips to Make Successful Sales Calls Read More »
Trying to Get A Meeting with That Important Prospect That You Have No History with Can Be Difficult. However, Providing Something of Value to The Prospect Before You Try to Get A Meeting with Them Shows You Have Their Best Interest in Mind and Will More Often Than Not Get You That Face-To-Face Meeting You Want.
How to Make Cold Calls That Will Get a Meeting with Important Prospects Read More »
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.
6 More Powerful Marketing Channels That Rent You Access to Prospects Read More »
Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.
Super Simple Way to Test Your Business Model Read More »
It is human nature to avoid activities we do not like, even if they are necessary activities. We indulge in activities we like but know we are not nearly as productive. To overcome this tendency, sometimes we need to incorporate commitment devices to achieve our desired outcomes. While I know I have to make cold
Why You Need to Employ Commitment Devices Read More »
