Business License

Pricing Strategies – Pricing For Loyalty (Repeat Business)

Pricing Strategies – Pricing For Loyalty (Repeat Business)

Customer acquisition costs represent a significant indirect expense. Once you acquire a new customer you should implement strategies to keep them coming back again and again. When you fly you often have a choice of airlines that fly the same route. To encourage repeat business many carriers offer frequent flier miles that equate to perks,

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How Disruptive Technology Can Affect Your Business

How Disruptive Technology Can Affect Your Business

New disruptive inventions don’t only affect manufacturers like our button manufacturer in yesterday’s post. Sometimes technology affects service businesses as well. Let’s consider the safety razor and the impact it had on the barber industry. While Jean-Jacques Perret invented the safety razor in France during the latter part of the 18th century, the invention reached

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Sales Tax Workarounds for Service Oriented Businesses

Sales Tax Workarounds for Service Oriented Businesses

I often encounter businesses that at their core are pure services businesses, but which also sell products as part of their offerings. For example, consider a small part-time mobile oil change business. They are primarily in the service business of changing a person’s oil. However, their service includes the sale of motor oil. I’m often

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