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Value Proposition - Business Model Canvas

Choosing a Value Proposition Type

When considering your unique value proposition, I find it helpful to consider a list of common value propositions to help guide me and my client’s thinking. To that end, here are eleven common value propositions that businesses might offer to their selected customer segment. Review the following value proposition types and determine which one is

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Customer Service Is More than a Slogan

Business Lessons from Mickey Drexler – Open Communications Is More than a Slogan

Mickey Drexler hates emails and memos but loves to communicate face to face or over the phone. He prefers personal interactions so he can be sure that others are listening to him. When Drexler was hired as the new president of Gap Inc’s Stores Division in 1983, his first order of business was to fire

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4 More Principles to Influence a Sale (Emotional Journey, Belief, Justification, & Trust

4 More Principles to Influence a Sale (Emotional Journey, Belief, Justification, & Trust)

Yesterday, we discussed the first four principles to influence a sale from the book, “Rain Making Conversations,” written by Mike Schultz and John Doerr. Today, we will cover the next 4 principles. 5. Emotional Journey – As we pointed out in the blog, “Stories to Create a Great First Impression,” a goods salesman is a

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Why We Need an Entrepreneurial Mind Set

Why We Need an Entrepreneurial Mindset

Entrepreneurs by their nature are risk takers. With increased risk comes greater reward potential. However, society, in general, is moving towards less risk and less reward. As a society, we are willing to trade security in the form of Social Security in our old age and Affordable Health Care in exchange for the freedom to

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