As an occasional golfer, I don’t have any expectation that I will hit a hole-in-one from the tee box. I expect to take several shots, each one taking into account many aspects including distance, slope, angles and more, with each stroke getting closer to the hole. I have learned that if my only goal is to hit the long ball I stand a greater chance of shanking it out of bounds and losing my ball.
Entrepreneurs, especially ones developing a product, are often like that golfer just trying to hit the ball as hard as they can. The more experienced golfer knows that it will take several shots to reach the hole and that with each new lie on their way to the hole they will need to consider a variety of new conditions.
Experienced entrepreneurs take the same approach as our experienced golfer. They create a minimally a viable product, release it, and take in feedback from early adopters to improve it. This process is repeated several times until the final finished product is developed.
Is your approach to business like hitting the long ball and hoping for a hole-in-one?
