Pepsi recently employed an innovative idea to get noticed in a sea of street-level billboards. The company shot a video from the point of view of a person on the street and displayed it on an outdoor LCD flat screen bus shelter.
Then they added a bizarre event, like a giant tentacle popping up a manhole cover, grabbing a passerby, and pulling him down the manhole. People rushed over to look at the backside of the shelter, not believing what they saw, only to discover a Pepsi Max ad.
How can your advertising cause people to stop what they are doing and notice you?
