The task of generating new ideas through the Business Model Canvas exercise should not be left to creative thinkers alone. Moreover, you should not only assemble a team of experts but instead assemble a team of diverse individuals.
To increase your team’s diversity, include:
- People from various business units
- People of different ages
- People with different areas of expertise
- People with various levels of seniority
- People who have different backgrounds
- People from a variety of cultures
What does your creative team look like?
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