Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficiently pitched to hot prospects and only developing proposals that you can win.
How to Monetize your Knowledge with a Consulting Business (Pt 2) Read More »
When it comes to pitching investors or customers and high-stakes presentations, there are a number of mistakes presenters often make.
12 Mistakes Entrepreneurs Make Pitching to Investors or Customers Read More »
WOW statements are crafted to invoke a “Wow, tell me more” response from the other party. They must create curiosity, contain imagery, and be brief.
How to Create a WOW Statement Read More »
As salespeople, we are frequently challenged about our claims and a good salesperson would be wise to incorporate techniques used by master debaters.
How to Win Arguments in Sales and Negotiations Read More »
Most businesses have been encouraged to focus on relationship builders salespersons. Unfortunately, the study shows relationship builders have the fewest number of top performers. There are in fact 5 salesperson archetypes and one out performs the others by more than 2X.
The Five Salesperson Archetypes and the One that Performs Best Read More »
When it comes to marketing there are two primary approaches. One approach focuses on what your offering does and the other is how it will improve their life. Unfortunately, many business owners spend too much time describing all the bells and whistles and not enough effort trying to connect them to the benefits.
Features & Benefits: Why It Is Important To Know The Differences Read More »
As humans we all are guided by our own self-interests. Savvy business owners should craft their marketing messages to appeal to the customer’s self-interest.
Why You Need to Harness The Power of Self-Interest Read More »
Scientists have discovered that as we go through life, our senses are constantly scanning the world around us and sending messages to our brain. The brain processes this incoming information automatedly to assess if a given individual can be ignored, is worthy to approach, or is somebody to be avoided
How to Master the Friend-Foe Continuum to Hack Relationships Read More »
People like to work with and buy from people that they like. However, sometimes you need them to change their direction without leaving a stink on your relationship. Here are three strategies that can be used to help you get what you want in business relationships, with the added benefit of making you come out smelling like a rose.
3 Simple Business Relationships Strategies to Get What You Want Read More »
There are six easy-to-implement strategies that can intensify your offer to make customers on the fence buy from you.
Six Ways to Intensify Your Offer Read More »
