Many years ago typing was a skill that only a fraction of the workforce possessed. In fact, I had one job where I was concerned about my ability to be successful. The job description clearly required typing skills, and although I took typing in school I was not very proficient. Typing is no longer considered […]
Social Media: The New Selectric Typewriter Read More »
An up-and-coming New York-based production company was preparing to release a new movie short. They employed a clown to appear at random locations in the NY area. People noticed. Soon the clown was being spotted all over town. Without any explanation for the clown, people took to the internet to unravel the mystery. Soon, the
Time To Clown Around And Get Noticed Read More »
Pepsi recently employed an innovative idea to get noticed in a sea of street-level billboards. The company shot a video from the point of view of a person on the street and displayed it on an outdoor LCD flat screen bus shelter. Then they added a bizarre event, like a giant tentacle popping up a
If the customer can easily idenify the price of your product or service you will more than likely not make the final sale.
No Price, No Sales. Read More »
Entrepreneurs often invest in products or new service offerings that are doomed to fail from the outset because they fail to notice what is apparent to a casual observer. When we expect a particular outcome or we are intently focused on a specific measurement we often can’t see the obvious. The human mind uses filters
Who is Your Jester? Read More »
Word of mouth is a great way to build brand awareness, but how do you get people to talk about you or your company? Be outrageous. Ever see Lady Gaga on TV? She is never dressed as a normal person. Perhaps she is draped in meat or sporting some crazy headdress. What comes to mind
Outrageous Marketing to Get Noticed Read More »
Many would-be entrepreneurs think in terms of full-time employment, either from a job or through a business they own. Eighty percent of businesses are considered non-employer businesses according to the Small Business Administration (SBA). Many start out as part-time efforts. Some progress into full-time businesses with employees, but many are simply businesses designed to supplement
Learn To Supplement Your Income Before Taking The Plunge Read More »
For the entrepreneur, the division between personal and business life is virtually nonexistent. Running a small business requires a significant commitment of time and energy; time and energy that might otherwise be devoted to one’s family and other interests, but is instead spent on the business. If an entrepreneur has family members who underestimate the
Something Never Taught in an MBA Program Read More »
The events playing out in the news over the past month, with Secretary of State John Kerry trying to broker peace talks between Israel and Palestine, got me thinking about how much national economic conditions affect a country’s bargaining position. More specifically, I was thinking about the role a nation’s attitude toward business creation
The Currency of National Wealth Read More »
America was built on a culture of hard work. American workers work harder than the Germans, the French, and even the Japanese. Even during their leisure time many Americans build furniture and grow gardens just for fun. They coach soccer or baseball teams and volunteer to help non-profit organizations. Overall, most Americans are just not
What Do You See In The Mirror? Read More »
