No Price, No Sales.
If the customer can easily idenify the price of your product or service you will more than likely not make the final sale.
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Who is Your Jester?
Entrepreneurs often invest in products or new service offerings that are doomed to fail from the outset because they fail to notice what is apparent to a casual observer. When we expect a particular outcome or we are intently focused on a specific measurement we often can’t see the obvious. The human mind uses filters
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Outrageous Marketing to Get Noticed
Word of mouth is a great way to build brand awareness, but how do you get people to talk about you or your company? Be outrageous. Ever see Lady Gaga on TV? She is never dressed as a normal person. Perhaps she is draped in meat or sporting some crazy headdress. What comes to mind
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Learn To Supplement Your Income Before Taking The Plunge
Many would-be entrepreneurs think in terms of full-time employment, either from a job or through a business they own. Eighty percent of businesses are considered non-employer businesses according to the Small Business Administration (SBA). Many start out as part-time efforts. Some progress into full-time businesses with employees, but many are simply businesses designed to supplement
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Something Never Taught in an MBA Program
For the entrepreneur, the division between personal and business life is virtually nonexistent. Running a small business requires a significant commitment of time and energy; time and energy that might otherwise be devoted to one’s family and other interests, but is instead spent on the business. If an entrepreneur has family members who underestimate the
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The Currency of National Wealth
The events playing out in the news over the past month, with Secretary of State John Kerry trying to broker peace talks between Israel and Palestine, got me thinking about how much national economic conditions affect a country’s bargaining position. More specifically, I was thinking about the role a nation’s attitude toward business creation
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What Do You See In The Mirror?
America was built on a culture of hard work. American workers work harder than the Germans, the French, and even the Japanese. Even during their leisure time many Americans build furniture and grow gardens just for fun. They coach soccer or baseball teams and volunteer to help non-profit organizations. Overall, most Americans are just not
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Diversify: Good Advice For Stocks, Good Advice For Business
Once a month I sit on a military transition panel where the audience includes perhaps a dozen or so folks considering following an entrepreneurial path after separating from the armed forces. I often ask them why are they considering going into business rather than “working for the man,” as they say. I get the usual
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How To Internalize Your Business Plan
Why do we take notes? One reason is it forces us to take new information and consider it in context so that we can produce relevant knowledge and wisdom. The physical act of writing down our thoughts strengthens the memory and provides greater recall later. When you read your notes and edit them, you are
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Do You Need a Business Plan?
I’m often asked “Do I really need a business plan even if I don’t need a bank loan?” My response is sometimes“Yes” and some other times “No” One thing is for certain, it is not the destination that is important when it comes to writing a business plan, but the journey you take in writing
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