Let me start out confessing that I have a love/hate relationship with Amazon. I bet a lot of you reading this suffer from the same malady. Amazon is like the giant squid threatening to swallow up Tokyo – seemingly unstoppable. They gobble up entire markets and drive retailer and e-tailers out of business. And when […]
6 Lessons B2B Companies Can Learn from Amazon Read More »
Pull Marketing Creates an Environment of Cooperation Between the Buyer and The Seller. Push Marketing Is Endlessly Bugging Prospects.
Use Pull Marketing for Easier and More Productive B2B Sales Read More »
The 4 Imperatives That B2B Marketing and Sales Can Collectively Use to Create Alignment and Produce a Positive Buying Experience.
Align Marketing and Sales to Streamline the Buying Experience: 4 Imperatives Read More »
The Famous Pareto Principle States That About 80 Percent of The Effects Come From 20 Percent of The Causes. If You Are Involved in Generating Revenue, You Need to Focus on The Activities That Provide the Greatest Return on Your Time Investment.
How the 80/20 Rule Applies to B2B Revenue Read More »
Your Pricing Strategy Doesn’t Have to Be an Entirely Emotional or By-The-Numbers Exercise. The Most Important Thing Is to Offer Quality Products/Services and Ensure That Customers Perceive That Doing Business with You Is on The Right Side of the “Risk Vs. Reward” Equation.
How to Use Pricing Strategy as a Competitive Advantage Read More »
Marketing and selling are way more effective when you not only have an effective brand that positions you well in the marketplace, but you also have established yourself as a branded authority.
Are You a Branded Authority or One of the Crowd? Read More »
5 reasons why you should not write a book and 5 more reasons why you should. Plus, several concise tips to make the process happen in a more efficient and less painful way.
Should You Finally Write Your Business Book? Read More »
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.
Do You Need a New B2B Pricing or Packaging Model? Read More »
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
When It Comes To B2B Branding, Different Beats Better Read More »
It is usually not easy to decide to do either project A or project B because we cannot accurately measure the return on investment (ROI) on dollars spent or the return on effort (ROE) on time spent. You don’t have to do everything, but you do have to do something. Action almost always trumps inaction and there are things that you can do in 30 minutes or less to add value and create positive momentum.
The 30-Minute Recipe for B2B Revenue Growth Read More »
