Brand awareness often is not directly responsible for making sales, but aids in the conversion rates of more direct marketing and sales efforts. The brand’s message has to be constantly repeated to cross the divide from the unconscious mind to the conscious mind before it becomes effective.
Therefore, brand awareness is a constant effort. It cannot be done just a few times and abandoned because it has produced no sales. That being said, here are 5 ways to create brand awareness for free.
Write a Press Release about a new product or newsworthy event and distribute it using the many free Press Release Services.
Create a human interest message and contact your local news stations to see if they are interested in running a human interest piece on your business. Local news programs are always looking for stories to run on slow news days. When I started my Invisible Fencing business I got all three major networks at the time (ABC, NBC, and CBS) to come out and do a story on us.
Market your human interest message to your local newspaper. I contacted the writer of the business section of our citywide and neighborhood newspapers. Like the news stations, the papers were looking for story ideas. They were eager to help us get our message out.
Find a complementary business and exchange advertising posters to cross-promote each other’s stores. For example, an auto repair shop and a truck bed lining coating shop and used cars or trucks selling services could make good pairs.
Take out an ad on Craigslist to promote your service business or to sell your products.
Are you taking advantage of free ways to promote your brand?
