Every business model needs to leverage something. Sometimes that special leverage comes in the form of a special skill, such as being an ornamental ironworker. Sometimes the leverage comes from special knowledge, such as that possessed by an Olympic coach.
Or perhaps your leverage comes from a special tool, such as an Asphalt Paving Machine, or from a special process such as one might use in estate planning.
If your value proposition is simply being the low-cost provider, your business model will need to exploit some special leverage to differentiate it from competitors.
