What is Your Entrepreneurial Driver?

When asked what is your entrepreneurial driver, most people have a rather vague answer.  Specifically when it comes to why they are willing to risk so much to be a small business owner.  

Having interacted with over a thousand entrepreneurs I have found there are four primary drivers that cause a person to follow an entrepreneurial dream.  These are:

  1. Personal fame & recognition
  2. Achieving financial independence
  3. Driving social change
  4. Attaining job independence.  

Not understanding your primary entrepreneurial driver can lead to dissatisfaction and ultimately business failure.

What is your entrepreneurial driver? 

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