When asked what is your entrepreneurial driver, most people have a rather vague answer. Specifically when it comes to why they are willing to risk so much to be a small business owner.
Having interacted with over a thousand entrepreneurs I have found there are four primary drivers that cause a person to follow an entrepreneurial dream. These are:
- Personal fame & recognition
- Achieving financial independence
- Driving social change
- Attaining job independence.
Not understanding your primary entrepreneurial driver can lead to dissatisfaction and ultimately business failure.
What is your entrepreneurial driver?