When asked what is your entrepreneurial driver, most people have a rather vague answer. Specifically when it comes to why they are willing to risk so much to be a small business owner.
Having interacted with over a thousand entrepreneurs I have found there are four primary drivers that cause a person to follow an entrepreneurial dream. These are:
Personal fame & recognition
Achieving financial independence
Driving social change
Attaining job independence.
Not understanding your primary entrepreneurial driver can lead to dissatisfaction and ultimately business failure.
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