An up-and-coming New York-based production company was preparing to release a new movie short. They employed a clown to appear at random locations in the NY area. People noticed.
Soon the clown was being spotted all over town. Without any explanation for the clown, people took to the internet to unravel the mystery.
Soon, the clown-spotting craze went viral. The answer was revealed that the clown was simply a publicity stunt, but through this campaign, the small, relatively obscure production company became world news.
How can you give the public something to talk about and create the next viral sensation to promote your business?
