Businesses that compete in a contested market operate in a red ocean and compete on price. When you differentiate part of your solution from competitors, you operate in an uncontested or blue ocean and compete on value.
Moving from being a small-scale solution provider and going large-scale is not just more of the same. It often involves greater logistics problems and can affect quality.
Imagine that you have one million followers, and one day you are banned from the social media platform. It happens and can be devastating. However, there is a better solution.
There are 4 types of entrepreneurs, each requiring different advice to succeed. Following the advice for the wrong type can lead to catastrophic results. Learn which type of entrepreneur you are.
To get a prospect to commit to your offer, tell them there are two types of people, one they want to be associated with and includes your offer, and the other they would never want to be associated with.
