I was walking through Sam’s Club the other day with a shopping list. Nowhere on my list was cheese or ham patties. But as I walked up and down the aisles grazing on samples, I ended up with cheese and ham patties my cart. There is no way I would have looked at either of these products and said “why not, let’s give it a try”. Free is free so I tried it and liked it. Now, these products are on my shopping list the next time I get back to Sam’s Club.
Would you ever buy an expensive bottle of wine without sampling the vintage first? Offering free samples is a powerful way to get new customers for your product or service. How can you offer a free sample to gain a new customer?
