Often the entrepreneur states that a primary reason for starting a business is to make more money. As the old saying goes, “Money does not buy happiness.” One reason this is true is that the simple fact that you have money has not changed anything. It is what you do with the money that can […]
Making Money is Not Enough Read More »
All too often the entrepreneur has a grand vision of how his product should look and how it should work. After spending way too many hours and too many dollars to get the product just right before its debut, when finally introduced the product falls flat. Sometimes assumptions that went into the original design were
Ride The Wave, Don’t Build The Ocean Read More »
Focus on what you want and not what you don’t want. Think positive thoughts, not negative ones. As a motorcyclist, it is common knowledge that you look at where you want to go and NOT at what you want to avoid. If you look at a pothole or an object in the road you don’t
Put the Power of Positive Thoughts to Work for You Read More »
When it comes to solving problems the most successful problem solvers have benefited from looking across to other industries. James Dyson once worked in a sawmill where they used a vortex to separate out the sawdust so it did not clog their filter. Velcro was invented by a guy picking sand-burs off his dog after
How To Find A Solution To Your Problem Read More »
Start-ups take time to reach profitability. Sometimes it may only take a few months, other times a few years, and in many cases, it will never happen. Every business needs to understand just how long their path to profits is before they commit to starting a business. They need to make sure they have access
Do You Know The Path to Profitability? Read More »
As an entrepreneur, you need to make sure your efforts are directed and focused on the right target to achieve your desired outcomes. For example, one of the goals of law enforcement is to reduce illegal drug usage. To that end, law enforcement agencies target drug dealers in the hope that these efforts will reduce
Are You Focused On The Right Target? Read More »
“It is not the critic who counts, not the man who points out how the strong man stumbled, or where the doer of deeds could have done better. The credit belongs to the man who is actually in the arena; whose face is marred by the dust and sweat and blood; who strives valiantly; who
Inspirational Quote Teddy Roosevelt Read More »
Do you remember “paint by numbers”? Would it not make more sense to paint by letters since there are 26 letters in the alphabet and only 10 numbers?
The concept of “average” is just not real, except in mathematics. When it comes to marketing, think typical or median: not average.
Ever wonder why they say “Sell the sizzle not the steak”? It is because people make decisions based on emotion and then justify their decisions with logic. When you are sitting in Chili’s and a sizzling fajita passes by, the menu becomes just words. The sizzle of the fajitas strikes an emotion. Once stimulated, the
How to Harness the Power of Emotion Read More »
