How Well Do You Really Know Small Business Marketing? Find Out Now!

Small Business Marketing

How much do you know about Small Business Marketing?

1 / 15

1. What is the purpose of A/B testing in marketing?

To target multiple audiences at the same time

To evaluate the performance of a two different marketing teams

To measure the return on investment (ROI) of a marketing campaign

To determine the effectiveness of two different marketing strategies

2 / 15

2. Which of the following is an example of guerrilla marketing?

Placing ads in a newspaper

Sending promotional emails to customers

Attempting a world record to promote a product

Running a TV commercial during prime time

3 / 15

3. What is the difference between a brand and a logo?

A brand is a company’s personality while a logo is its visual identity

A brand is tag line, while a logo is a symbol or design

There is no difference between a brand is a logo

A brand is the overall marketing plan, while a logo is a specific element of that plan

4 / 15

4. What is a SWOT analysis used for in marketing?

To identify the business’s supply chain, workflow, outsourcing, and time management.

To analyze the competition’s strengths, weaknesses, opportunities, and threats

To identify the business’s strengths, weaknesses, opportunities, and threats

To evaluate the effectiveness of the business’s sales, website, online marketing, and talent

5 / 15

5. Which of the following is NOT a social media platform commonly used for small business marketing?

Facebook

Snapchat

Instagram

6 / 15

6. What is the difference between a marketing strategy and a marketing tactic?

A strategy is focused on customers while a tactic is focused on products

A strategy is expensive while a tactic is cheap

A strategy is an action plan while a tactic is an individual action step

A strategy is used by large businesses while a tactic is used by small businesses

7 / 15

7. What is the purpose of a call-to-action (CTA) in marketing?

To provide a phone number for customers to call business

To encourage customers to take a specific action

To ask for customer feedback

To show the business’s products or services in action

8 / 15

8. Which of the following is NOT a type of market segmentation?

Demographic

Behavioral

Technological

Psychographic

9 / 15

9. Which of the following is NOT a marketing strategy used by most small businesses?

Word of mouth marketing

Social media marketing

Direct mail marketing

Sponsorship marketing

10 / 15

10. What is the purpose of a SWOT analysis in marketing?

To identify opportunities and threats

To define target audience

To set marketing objectives

To develop marketing tactics

11 / 15

11. Which of the following is an example of a marketing channel?

Social media

Public Relations

Advertising

All of the above

12 / 15

12. What is the process of gathering and analyzing information about a market called?

Market Segmentation

Market Positioning

Customer Targeting

Market research

13 / 15

13. Which of the following is NOT one of the five P’s of marketing?

Product

Price

Promotion

Profit

14 / 15

14. What is the primary purpose of a marketing plan?

To increase employee participation in direct selling

To define the strategy that a company will use to market its products to customers

To outline the costs of marketing to existing customers

To negotiate with affiliate partners

15 / 15

15. What is the primary objective of small business marketing?

To increase the number of potential leads

To address individual prospect questions

To prove that you are a real business

To fulfill social responsibility obligations

Your score is

The average score is 100%

How Well Do You Really Know Small Business Marketing? Find Out Now!

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