If a customer has to go to some effort and expense to join a club they often develop a sense of loyalty. Sam’s Club and Costco restrict shoppers unless they have a membership, which they get customers to purchase up front.
Good Sam’s (a camping membership) allows members to get discounts at participating campgrounds while non-members pay the full rack rate. You can offer tier memberships such as Gold, Silver, and Bronze to equate to different levels of discounts and/or other benefits. This can encourage increasing levels of loyalty by creating prestige associated with the increased membership levels.
How can you price your product or service to drive customer loyalty through membership and maximize revenues?
