If you are not pricing your service based on the time of day you are leaving money on the table.
Many businesses have peak demands at various times of the day. Popular restaurants are generally full between 5:30pm and 7:00pm for the dinner rush. Many restaurants have early bird specials to drive customer traffic for those more cost-sensitive customers or for customers with a more flexible dinner schedule to fill their restaurant during less busy times of the day. Cellphone companies and airlines often charge different rates for Peak, Off Peak, or Weekend hours.
How can you use the concept of pricing by time of day to maximize revenues?
