People are Not Motivated by Money

Many people falsely believe that people are motivated by money. The truth is that people are motivated by their relative social or professional standing, aka “status”. To prove this point, consider the great lengths people are willing to go to become a famous movie star or a professional athlete. Money is simply a means to that end. Having money allows a person to buy fancy suits or cars to display their success.

How can you appeal to a person’s need for status?

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