Word of mouth is a great way to build brand awareness, but how do you get people to talk about you or your company? Be outrageous. Ever see Lady Gaga on TV? She is never dressed as a normal person. Perhaps she is draped in meat or sporting some crazy headdress.
What comes to mind when you hear Justin Bieber, Vladimir Putin, or Mike Tyson? My guess is your first recollection was about some outrageous or unexpected image that got the world talking about them. You can be sure that their public relations people have encouraged them to act in an outrageous fashion to get noticed.
How can you employ outrageous marketing efforts to get you and your company noticed?
