Each year businesses go through a budgeting cycle to plan expenditures for the upcoming year. If you have a new product or service which you sell to businesses, you would be wise to keep the customer’s budget year in mind.
When you hit up a business in the middle of their budget year you may often get a reply saying that, while your product or service may be very helpful, the cost to purchase it is just not in the budget.
Many businesses operate on a calendar year. So as the calendar year draws to a close, now might be a good time to remind prospective customers to consider your offer.
Do you consider your customer’s budget year when you solicit them to buy your products or services?
