Nobody can resist the power of cuteness. I went to a trade show a few years back that had 1,800 exhibitors. Getting noticed in a crowd that large is often quite hard, except for one clever exhibitor. She had in her booth a full-grown African Serval, which is the largest domesticated cat; about the size of a cheetah. Everyone took notice of the cat. Many people stood in line to meet the exhibitor and get a picture with her feline partner.
When we sponsored cadets at the Air Force Academy some cadets used to take our boys (when they were young and cute) to the mall to pick up girls.
Last week I was waiting for my wife in front of a supermarket while I walked our new pup. Within thirty seconds I had one person who wanted to pet the dog, then there were two, and before I knew it I had an entire girl-scout troop wanting to play with the dog.
Cuteness is like gravity; people are inexorably drawn to it.
How can you harness the power of cuteness in your business?
