Each generation has their own unique attitudes and behaviors that set them apart.
Late Boomers – Born 1956-1965 (9 Years) Population size – 49 million (5.4 million births per year).
Late Boomers lived their formative years with Watergate, which shaped their general mistrust of government. The oil embargo and other economic struggles squelched their optimism about the future. The AIDS epidemic reinforced the “I’ve got to look out for number one” mindset. This generation has just passed their peak spending years, which fueled the housing bubble. They are entering their savings and investing period as they get ready for their retirement years.
Do your marketing efforts to Late Boomers take into account their attitudes and behaviors?
