Most people think marketing ends after a sale has been made. However, there’s immense potential in each customer that can be tapped with a follow-up. Why not follow up within one week of their purchase with a note to thank them for doing business with you? When was the last time a business ever thanked you for being a customer? If you got a card or even a call from a business you just purchased from, wouldn’t you be more likely to remember them and tell others about the way you were treated? A simple “thank you” can make you stand out of the crowd.
A follow-up should occur soon after the sale. It is also best if you continue to follow-up on a regular basis. Try to get the person’s birthday and send them a birthday card each year. Send them a card during the holidays. Send them a questionnaire to get them more involved with your business. Send them a letter about a special offer just for them. Send them the anniversary of when they first became your customer. In fact, it’s been said that 80% of business is lost due to apathy after the sale.
Have you included a follow-up in your marketing plan?
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