The other day I was talking to a client about patents and mentioned that Callaway developed the Big Bertha driver. In fact, it initially sold for nearly $1,000 when it came out. Within a week of its release, a Chinese company created an exact duplicate as a knockoff that it sold for half the price. As I was driving to my next appointment, I keep noodling over who would pay that kind of money for a driver? It dawned on me, people are desperate for a shortcut to a better golf game.
When it comes to business, generally it is about the skills of the individual that truly make the difference. Does a big fancy desk make you a better lawyer? Does a better camera actually help you capture pictures that tickle a person’s emotions? Sure, you can’t have a software development business that makes its employees use a Commodore 64 computer, but most of us just think we need something fancy when we don’t. When starting or operating a small business, use what you can afford and focus on what really matters: your skills.
Are you too focused on flashy tools and not enough on perfecting your skills?
