There are five important things to consider when designing a logo for your company:
It should be able to function as your logo for the next 25 years or more. The repetition of your logo on all your marketing collateral will serve you well.
It should be simple and easy to understand. It should not confuse people in any way.
It should not be suggestive of the logo of another company to avoid potential litigation for trademark infringement if you become successful.
It should be compatible with your name, identity, and visual format as well as your future plans for the business.
It should be clearly discernible whether it is one square yard or one square inch. Your logo should also be recognizable if it was only printed in black-and-white.
