If you were within the top one percent of academic achievers when you attended school, you were likely highly motivated to be that the top achiever. You would do almost anything to be in the coveted position of “Top Student”. Similarly, if you were on the cusp of flunking out, you likely were highly motivated to at least get that D- just to pass the course.
However, if you were in the middle of the pack there was little incentive to move up or down a few percentage points, and you likely were more willing to coast.
Being the Mayor of an establishment in FourSquare takes some commitment. If there is no hope of becoming the Mayor there is no real incentive to revisit the establishment unless it fits your needs. However, if you can see the finish line and you are committed to your goal, you will likely double down on visits to try to become the Mayor.
How can you harness the power of extremes to motivate yourself, your employees or your customers?
