New government policies and news events affect group-thinking, which also creates sales opportunities. For example, recent talk of potential gun legislation caused a run on guns and ammo. Movement, whether economic or emotional, creates opportunities for small businesses who can spot them and react more quickly than larger companies.
Savvy small business owners look at external events that will create movement in their industry and take advantage of them.
What recent events have taken place in your market that will impact your industry? How will the media coverage of the MERS virus hitting our shores, climate change, or healthcare reform impact your business? Keeping your eyes and mind open to opportunities is free and can translate into business success.
