If you took our free Practice Crowdfunding course you know that there are three crowdfunding options. If you are doing a reward-based campaign, one of your tasks is to come up with your reward levels. Equity-based and donation/charity-based campaigns generally do not offer any rewards to backers for their contributions other than ownership or listing the backer’s contribution level on the campaign pages. The design rewards step is really part of the Campaign Write-up step which takes about a week to complete but we wanted to bring some extra attention to this step so that it doesn’t get lost in a bigger post.
When it comes to designing rewards, your campaign research from similar campaigns should give you a pretty good idea of the different types of rewards and the popularity of those rewards when you design the rewards for youre campaign.
Most campaigns have a “high-five” or similar entry support level reward that is in the $1-$10 range. As you design rewards most campaigns make the rewards commutative. The average campaign has between 9 and 12 reward levels. Below are some examples of rewards based on pledge levels.
$1 to $10 pledge gets you a personal email or name listed on our website as a backer.
$10 to $50 gets you the above reward plus a personal message and logo embossed rubber wristband.
$50 to $100 gets you the above rewards plus handmade tile for your office.
$100 to $200 gets you the above plus a personalized brick with your name in front of our offices.
Etc.
Below are some reward ideas.
Wristband with brand logo
T-shirt with logo
Caps with logo
Buttons with logo
Creative naming rights
Character name in a story if you are writing a book
Signed picture of our staff
Signed behind-the-scenes photos
Signed memorabilia like copies of patent application or engineering drawings
Early access to product or service you are raising money for
Product with team signatures inside to create a collectable
Mouse pad
Marketing poster
Desktop wallpaper
Sponsorship credit for others who can’t afford the product or service
Enhanced version of a product
private party with team
With all rewards, it is a good idea to add a sense of urgency by either limiting the number of rewards at a specific level or limiting the time that a specific level will be available.
What are the reward levels you will use for your next reward-based campaign?
