The campaign follow-Up step involves making good on all your campaign promises. Assuming you have met your funding goals, now the work really begins as you use the money raised to achieve your fundraising commitments. However, be sure to thank your backers even if your funding goals are not met. Remember it is about community and you may need them in the future.
If you ran a reward-based crowdfunding campaign, you made many reward promises. You should be aware that if you do not make good on your rewards during the campaign follow-up period, you may be subject to legal liability.
You will want to continue to use the campaign blog and periodic emails to provide updates and document your post-campaign progress. Be sure to include updates on reward distributions. If you are going to miss a deadline for a reward, share this with your backers before the deadline.
Some campaigns get funded for way more than their goal and reward fulfillment becomes far more complex logistically than planned. For example, you may have thought that you could source, pack, and ship all rewards yourself. However, if you exceed your goals, you will need to hire and train someone to help you, which takes time and costs money.
How do you plan to follow up with your backers once the campaign is over?
Practical Crowdfunding How-To-Guide: What You Need To Know To Run An Effective Campaign
The Practical Crowdfunding How-To-Guide is a wisdom-packed book that was written for the entrepreneur considering raising money via a crowdfunding campaign. Crowdfunding is not a simple matter of just putting your campaign on one of the crowdfunding platforms and waiting for the money to roll in. It is much more personal, relies heavily on social media and making network connections before you launch your campaign. In fact crowdfunding shares very little with other forms of raising money.
For most, crowdfunding success can run the gambit, but it does not have to be a game of chance. The author breaks down the process of crowdfunding into 11 distinct steps to locate and attract potential pledges and build momentum and buzz for the campaign. By following the 11 step process the reader will have the best chance of success in reaching your funding goal. The book Practical Crowdfunding How-To-Guide is a concise and easy-to-read guide packed with solid advice and examples that will help the entrepreneur achieve the best possible crowdfunding success.
Practical Crowdfunding How-To-Guide: What You Need To Know To Run An Effective Campaign
