When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at macroeconomic forces that will affect your business model, the following set of questions should help you in thinking more critically about your business model.
These questions are broken into four categories: market conditions, capital markets, commodity and other resources, and economic infrastructure.
Market Conditions:
Is the economy in a boom or bust phase and what effect will it have on your model?
What is happening in global and local economies that can affect your model
What is the unemployment rate now and going forward and will it affect your model?
Capital Markets:
What is the state of capital markets and its effect on your model?
How easy is it to obtain funding in your market segment?
Is seed capital available?
How costly is it to procure funds?
Commodities & Other Resources:
What is the current and expected future status of commodity markets (e.g., oil, labor, and raw materials) and will it affect your model?
How easy/hard will it be to obtain necessary resources?
How costly are they?
What directions are prices headed?
Economic Infrastructure:
What is the status of the infrastructure in your market?
What is the status of transportation, trade, talent base, and access to suppliers/customers?
Are individual and corporate tax rates conducive to your model?
What is the state of the public services and organizations you will be dealing with?
What is the quality of life and its effect on your model?
What macroeconomic trends affect your business model?
