When completing a Business Model Canvas, it is helpful to guide the discussion through the use of questions. When it comes to looking at key trends that will affect your business model, the following set of questions should help you in thinking more critically about your business model. These questions are broken into four trends: technology, regulatory, social and cultural, and socioeconomic.
Technology Trends:
What are the major technological trends inside/outside your market?
Which technologies represent opportunities/threats?
Are there emerging peripheral trends that could affect your market?
Which emerging technologies are peripheral customers adopting?
Regulatory Trends:
Are there new or upcoming regulations that will influence your market?
Are there current or new regulations/taxes that will affect customer demand?
Social & Cultural Trends:
What are the key demographic/psychographic trends?
What is the wealth distribution in your market?
Are there sufficient disposable/discretionary income levels to support buying your product/service?
What are your customer’s spending patterns and are they changing?
What effect does the customer’s location (city, country) play?
Socioeconomic Trends:
Are there shifts in cultural and social values that could affect your market?
