No Price, No Sales.
If the customer can easily idenify the price of your product or service you will more than likely not make the final sale.
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Small Business Sales
Leverage the Cuteness Factor
Nobody can resist the power of cuteness. I went to a trade show a few years back that had 1,800 exhibitors. Getting noticed in a crowd that large is often quite hard, except for one clever exhibitor. She had in her booth a full-grown African Serval, which is the largest domesticated cat; about the size
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How to Harness the Power of Emotion
Ever wonder why they say “Sell the sizzle not the steak”? It is because people make decisions based on emotion and then justify their decisions with logic. When you are sitting in Chili’s and a sizzling fajita passes by, the menu becomes just words. The sizzle of the fajitas strikes an emotion. Once stimulated, the
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