Brands and Rights: A Trademarks and Copyright Quiz

Welcome to the Copyright and Trademarks Quiz!
This quiz will test your knowledge about copyright and trademarks for business. Are you ready to put your knowledge to the test?

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1. What is a trademark?

Legal mark to protect an invention or design

Symbol, word, or phrase used to identify and distinguish a business’s goods or services from others in the marketplace

Legal protection for original works of authorship

Legal protection for trade secrets

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2. What are the five levels defined in the “hierarchy of marks?”

Unique, Generic, Non-Generic, Descriptive, Registered

Fanciful, Arbitrary, Suggestive, Descriptive, Generic

Generic, Descriptive, Suggestive, Unique, Registered

Registered, Unique, Arbitrary, Suggestive, Descriptive

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3. Apple computer is what kind of trademark?

Fanciful

Arbitrary

Suggestive

Descriptive

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4. Google is what kind of trademark?

Fanciful

Arbitrary

Suggestive

Descriptive

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5. American Airlines is what kind of trademark?

Fanciful

Arbitrary

Suggestive

Descriptive

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6. Microsoft is what kind of trademark?

Fanciful

Arbitrary

Suggestive

Descriptive

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7. What type of trademark is easiest to protect?

Fanciful

Arbitrary

Suggestive

Descriptive

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8. What is copyright?

Legal protection for business names and logos

Legal protection for inventions and designs

Legal protection for trade secrets

Legal protection for original works of authorship

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9. What is fair use?

A legal doctrine that allows the limited use of copyrighted materials for certain purposes

A legal doctrine that allows businesses to use any copyrighted materials for their own purposes

A legal doctrine that allows businesses to use any trademarks for their own purposes

A legal doctrine that allows businesses to use any patents for their own purposes

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10. What is the duration of copyright protection in the US?

10 years from the date of publication

20 years from the date of filing

50 years from the date of creation

The life of the author plus 70 years

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11. What is the purpose of a trademark registration?

To provide legal protection for a business’s brand identity

To prevent others from using a business’s name or logo

To allow a business to use any name or logo it chooses

To protect a business’s trade secrets

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12. Can generic terms be trademarked?

Yes, generic terms can be trademarked

No, generic terms cannot be trademarked

Only if they are combined with other words or images

Only if they are used in a different industry from their original meaning

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13. What is the purpose of a trademark search?

To see if a trademark is available for use by a business

To prevent any other business from using a certain name or logo

To check if a trademark is already in use and registered by someone else

To determine the value of a trademark

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14. What is a trademark infringement?

Unauthorized use of a trademark that is likely to cause confusion, mistake, or deception

Unauthorized use of copyrighted materials for commercial purposes

Unauthorized use of patented inventions or designs

Unauthorized use of a business’s trade secrets

Your score is

The average score is 21%

Brands and Rights: A Trademarks and Copyright Quiz

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