Paint by Letters
Do you remember “paint by numbers”? Would it not make more sense to paint by letters since there are 26 letters in the alphabet and only 10 numbers?
What is Average?
The concept of “average” is just not real, except in mathematics. When it comes to marketing, think typical or median: not average.
How to Harness the Power of Emotion
Ever wonder why they say “Sell the sizzle not the steak”? It is because people make decisions based on emotion and then justify their decisions with logic. When you are sitting in Chili’s and a sizzling fajita passes by, the menu becomes just words. The sizzle of the fajitas strikes an emotion. Once stimulated, the
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Taxes Are The Way to Wealth
When Robert Kiyosaki of “Rich Dad Poor Dad” fame said, “It is not how much money you make but how much you get to keep,” he was talking about TAXES. As a business owner, you get to claim business expenses that employees do not. For example, if you use a cell phone to make yourself
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Know the Value
Can you quantify the value of the time you devote to the various activities you do every day? Sometimes trying to put a value on effort is hard, but without understanding the value of your efforts you can’t prioritize your actions. If you didn’t know the value of money, two quarters might sound better than
Running Blindfolded
Would you ever consider playing golf while blindfolded? Of course not. You need to see the flag and make adjustments to your aim and swing based on processing feedback about the hole. However, entrepreneurs often step up to the tee box blindfolded because they do not have a process to measure feedback. Running a business
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