Are You Focused On The Right Target?

As an entrepreneur, you need to make sure your efforts are directed and focused on the right target to achieve your desired outcomes.  For example, one of the goals of law enforcement is to reduce illegal drug usage.  To that end, law enforcement agencies target drug dealers in the hope that these efforts will reduce the availability of illegal drugs.

However, I would say that such actions are in fact counter-productive. By targeting drug dealers vs. drug users, law enforcement agencies have created the opposite of their desired effect.  Going after drug dealers only drive up the costs of the drugs, which attracts more sophisticated drug dealers to the market.  

Are your efforts focused on the right targets?

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