The following are the 9 steps to implement permission marking.
1. Determine the lifetime value of the customer.
2. Invent and build a communication stream to sell your curriculum through emails, web pages, etc.
a) Offer a selfish reason for the customer to respond, such as giving away free content. b) Alter the communication to move up the permission marketing levels. c) Capture the customer’s reaction to your offer and measure results.
3. Measure the result of your ads. Throw out the bottom 60% and replace them with new ads. Keep up the process for the life of your campaign.
4. Measure how many permissions you receive and how they change the customer buying behavior.
5. Measure progress of moving up the permission levels.
6. Decrease cost of frequency through automation.
7. Change website from a brochure style site to focus on permission acquisition.
8. Audit your permission database to see how deep it really is.
9. Leverage your permission by co-marketing with partners.
Do you have plans to apply the 9 steps of permission marketing to your business?
