You Don’t Own Your Social Media Accounts
Imagine that you have one million followers, and one day you are banned from the social media platform. It happens and can be devastating. However, there is a better solution.
Things to Know About – Marketing Plan
Marketing is is how a business goes about creating awareness and creating leads. Principally marketing consists of the systems and strategies to understand the prospect and to persuade them to buy. This section contains videos that describe the key concepts entrepreneurs need to know to develop a sound small business marketing plan.
Proxies to Demonstrate Your Authority
People are conditioned to follow the advice of an authority figure. A business can use symbols/proxies to demonstrate authority, so consumers are more likely to listen to what they have to say.
Related link:
https://stevebizblog.com/the-seven-principles-of-persuasion-for-better-sales-conversions/
Remove Emotion and Increase Trust with Menu Pricing
Time and materials or fixed price contracts require a lot of trust between the parties. Moreover, having a high bill rate makes many service providers reluctant to bill the customer. But there is a better way, and that involves menu or bundle pricing, which takes all the emotion out of asking to get paid.
How Marketers Use Anchoring Bias to Alter Perceptions
Great marketers know how to exploit a prospect’s human adaptation in decision-making by introducing a reference point known as an Anchor to alter the prospect’s perception of value and fairness in what is known as the Anchoring Bias
Related link:
https://stevebizblog.com/how-to-leverage-a-customers-anchoring-bias-in-business/