Things to Know About – Marketing Plan

Marketing is is how a business goes about creating awareness and creating leads. Principally marketing consists of the systems and strategies to understand the prospect and to persuade them to buy. This section contains videos that describe the key concepts entrepreneurs need to know to develop a sound small business marketing plan.

Ad Fraud is on the Rise

Traditional advertising was based on where the ad was placed, such as in a newspaper or on TV. Traditional ads were absent of Ad-Fraud because it was easy to verify the ad’s placement. Then social media changed the game and placed ads based on an individual’s demographic and psychographic data. Ad placement was no longer transparent or verifiable. Since then, ad fraud has gotten worse each year.

Free and Low-Cost Branding Ideas

Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand. If the prospect is aware of your product and thinks positively about it, it is infinitely more likely that that s/he will buy from the company. In this video we look at dozens of free and low cost ways to achieve brand awareness.

How To Use DemographicsNow To Find the Ideal B2C Customers

Many Libraries offer tools for entrepreneurs to use free of charge to help them with market research. One awesome tool is called DemographicsNow which is a powerful Business-to-Consumer (B2C) and even a Business-to-Business (B2B) tool. This video is a quick tutorial on how to use this tool and a few of the hundreds of useful reports you can run.

Viable Customer Model – Identifying Customers Ready to Buy

Learn how to make the most of a meager marketing budget by discovering how to identify customers ready to buy using the Viable Customer Model.

Tutorial on how to use the DataAxle (Reference USA) Business Database

This video is a basic overview of how to do market analysts research on other businesses. The tool we are using is DataAxle (Formerly ReferenceUSA) Business Database offered by many public libraries. We access the tool using the Pikes Peak Library District portal, which is available to anyone with a valid PPLD library card. Visit us at https://www.stevebizblog.com/ for more tools and resources

Understanding Demand Curves

Every product on the market has a predictable age cohort that is most likely to buy them. The study of associating the age of the consumer with a product category is known as Demand Curves. Businesses need to become aware of a product’s demand curve to properly target their marketing.

Consumer Product demand charts: https://stevebizblog.com/DOCS/Demand_Curves.pdf

3 Types of Reoccurring Revenue

Most businesses rely on a transactional revenue model. But many companies would benefit from a reoccurring revenue model. There are three basic types of reoccurring revenue models. 1, Curation (business chooses products). 2, Replenishment (Customer chooses automated reorder frequency). 3, Access (Membership allows for exclusive access).

Why You Need a Value Ladder

A value ladder takes a prospect from free to your highest-priced product or service through a series of rungs on your value ladder. Each rung provides an increased level of value and monetary commitment from the customer as their trust in the business increases.

Related Post: https://bit.ly/37ONcGz

Be Polarizing on Purpose

Big companies base their business on selling in high volumes. They can’t afford to take a stand on a controversial issue or risk alienating parts of their customer base. But a small business can build a loyal customer base by being polarizing on purpose,

Understand your Audience… Affluent vs Middle Class

How you approach marketing depends on if your customers are affluent or middle class. Here is what you need to know about each cohort.

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