Sales is Like a Horse Race
In business, you only need to beat the completion by a nose
Things to Know About – General Sales
Many businesses require human on human interactions to close a deal which is the role of sales. This section contains videos that describe the key concepts entrepreneurs need to master to get customers to buy.
Increase Sales Conversions By Using The Viable Customer Model
There is a difference between a potential customer and a viable customer. A potential customer becomes viable only when they are in the market to buy what a business is selling. Most of the time, potential customers are not viable. Small business owners need to know how to inject themselves into the conversation only when the customer is viable.
How the Endowment Effect Gets Prospects to Buy
We all value what we own more than what we want. Great marketers know how to leverage the endowment effect to make prospects more inclined to buy.
Related link:
https://stevebizblog.com/how-your-confirmation-bias-is-stifling-your-business-success/