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The ultimate superpower that you have as a small business is your ability to deliver a level of customer support your larger competitors likely do not consider, and that is a live chat tool that makes the most of every visitor you attract to your website. That is why I use the free chat tool Tawk.To. I also use their AI assistant and have trained it on all the data in my blog database. I love this tool so much I have signed up to be an affiliate.
When it comes to accounting software QuickBooks is king. I have used a version of QuickBooks Pro since 2004 and recommend it to all my clients. While there is an online version, I prefer the Pro version since there is a one-time payment only and no monthly subscription costs. Moreover, you can use the software for many years before needing to upgrade. However, I think QuickBooks now only sells the online version. I still use an older version.
I have set up and used Constant Contact for several organizations. They are the clear leader in the email marketing space, and support is great. I recommend Constant Contact to anyone who does e-commerce and collects email addresses as part of their sales funnel and can afford it.
However, today, I use the WordPress MailPoet plugin as it is free and offers enough features for me.
I have used HostMonster for the past 15 years and love them. When it comes to hosting your website, I highly recommend them. They used to have great tech support (US-based), but since being acquired by BlueHost, tech support is now just ok. They also provide tons of free tools, including WordPress and video tutorials, and provide unlimited emails and storage, all for under $5 per month. Can’t beat it.
When it comes to buying hardware or software for my PC, I love the expertise the floor folks have at BestBuy. They are my go-to source for my computer and software needs.
When it comes to editing images, I have used and recommended Corel PaintShop Pro for over a decade. Very easy to use and very powerful.
Video is hot these days, and every small business needs a way to edit it. I have used Corel VideoStudio for many years now and recommend it to any business owner wanting an intuitive yet powerful platform to edit videos.