When it comes to B2C, demographic and psychographic data exist for your customer segment.
One key feature of a consumer’s demographic is their age. It is important to understand when the consumer was born because the current events of the period guide much of their thinking.
However, sometimes businesses should rely less on demographic and psychographic info to define what they make and sell and embrace a sense and respond mindset.
In addition to their generational attributes related to age, their buying habits are known as psychographics. The way we capture buying habits is through what is known as demand curves.
You can download a pdf of the demand curves report compiled by Harry Dent.
A tool called DemographicsNow uses psychographs and categorizes all people into landscape segments they call types. Here is a video that demonstrates how to use the tool.
The manual in DemographicsNow can be hard to find in the tool, so in an effort to make it easier, you can download a copy here.
DemographicsNow Group and Type Manual
The list of segment types can also be used to help a business better understand their customer segment when developing their business model.