Business owners face a struggle of remaining relevant every day or going out of business. The reasons might not always be obvious. In this section, we will look at how to address issues emanating from money and customers.
First and foremost is to start with a great customer experience.
For businesses that sell products directly to consumers, either with a traditional storefront or online, there are a number of headwinds the business needs to recognize and have a plan to deal with.
In many seemingly successful businesses, an extinction event lurks under the surface, ready to strike at any moment and without warning.
For the more established businesses, this may have been caused by various trials and errors of trying to adapt to changing customer needs, that leave unresolved issues that can eventually choke the life out of a business.
An unhappy customer can often inflict damage on a business when they intend to punish an employee, but in the long run, ends up hurting the business.
But sometimes you just have an unhappy customer. Here is how to best manage their outburst.
Sometimes, a small business just needs to fire a losing customer.
Some business issues are caused by a misalignment in the business owner’s perception of the customer and the consumer, who are often not the same person.
A great way to know what customers want and to keep them on the site is with a live chat feature.
Then there are the problems caused by a misjudgment of what the customer is buying.
Here are eight reasons people employ when making purchasing decisions.
Many small business owners spend 80% of their time on 20% of their customers. When a few customers are wasting your time, it may be the right time to consider implementing a self-weeding garden.
Many businesses operate at a disadvantage when compared to the competition. There are several ways to reframe what some consider a disadvantage into an advantage.
Many small business owners and employees have spent a lifetime honing their craft or have invested in sophisticated equipment to deliver a service. When these are not visible to the customer, most will discount the value that you provide. Here are some ways to make your customers more aware of the value of what you offer and thereby increase their perceived value of what you do.
When a customer thinks that you are gouging them, even if you are not, they will take it out on your brand.
When you have technical knowledge that people will pay for, and you want to monetize your knowledge, here are the steps you need to follow.
When it comes to decision-making, it is best to drive the decision-making authority to the lowest possible practical point where the decision can be made. Here is why.
When it comes to having a successful business, being able to deliver consistent and exceptional customer service is paramount.
