The principal sections of a marketing plan are related to Market Analysis and defining the businesses’ Market Strategies.
As was the case with the Financial Plan section above, much of the content around Market Analysis and Marketing Strategies are contained in both the Marketing Aspects subsection of the pre-start section of the navigator and its own top-level Marketing section of this navigators. Rather than duplicate this information here, the following link will open a new tab that will take you directly to the Marketing top-level section for you to review (the top-level marketing section also has a link to the Marketing Aspects subsection of the pre-start section that you should explore). When done, you can simply close that tab and resume the discussion in this section.
Marketing Aspects
While the above sections cover much of the content associated with the marketing plan, the following posts will serve to further enhance your marketing plan’s content.
Christopher Ryan, CEO of Fusion Marketing Partners and Center for Business Modeling, a frequent contributor to SteveBizBlog, has written a great prescriptive post that looks at some interesting ways to conduct market research.
Christopher Ryan also wrote another great piece about aligning marketing and sales.
As a business, you have or will have customers and no customers yet. Here is what you need to know about how find that uncontested market of new customers.
Another pivotal concept to understand for any small business is that you have to build a relationship with a prospect before they become a prospect, and that requires the business to have a value ladder.
If one of your differentiators is that you want to claim “Made in USA”, there are a few rules you have to understand.
At its core, a business plan and more specifically the marketing plan is about business growth. That said, there are three primary engines of growth that need to be inter-weaved into your marketing plan.
#3 Operational Plan
Click above to got to next section – Operational Plan