The business model canvas is a one-page visually-based business model that describes a business, lays out its design to new members, identifies challenges, and allows you to spot opportunities to pivot your business model to achieve maximize profits.
This program is for anyone writing business plans, strategic plans, or wanting to document/describe existing business models or respond to changing business environments.
Introduction to Business Model Canvas
Course Agenda
| This is a short lesson that describes the agenda for the program. |
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The Changing Business Landscape
| This lesson looks at how the business landscape has changed in the past few years and describes why every business needs to develop a visual business model. |
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Customer Facing Blocks
Customer Segment Block
| This lesson reviews the various high-level customer segment categories all businesses fall into. |
Value Proposition Canvas
| This lesson describes how a business can look at the jobs performed by consumer and develop a value proposition to address their individual needs. |
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Value Proposition Block
| This lesson takes the discoveries from the value proposition canvas and shows the learner how to translate that information into one of 11 popular value propositions types. |
Channels Block
| This lesson looks at the five essential channels that connect the customer segment to the value proposition of the business. |
Customer Relationships Block
| This lesson looks at the six most common customer relationships that connect the customer segment to the business. |
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Revenue Streams Block
| This lesson looks at the differences between transactional and recurring revenue streams, as well as fixed and dynamic pricing options. |
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Testing Your Business Model Canvas Assumptions
Testing Assumptions
| This lesson demonstrates why it is essential to test your assumptions before going for scale. |
Leverage Blocks
Key Blocks: Resources, Activities, and Partners
| This lesson looks at how to leverage the five customer-facing blocks with the three key blocks-Key Resources, Key Activates, and Key partners. |
Cost Structure Block
| This short lesson looks at how the three key leverage blocks can leverage either a cost or value-driven approach. |
External Forces
Market Forces
| This lesson discusses how shifts in external market forces can affect your business model. |
Key Trends
| This lesson discusses how global, regional, and local trends can affect your business model. |
Industry Forces
| This lesson discusses how changes in an industry can affect your business model. |
Macroeconomic Forces
| This lesson discusses how changes in macroeconomic conditions can affect your business model. |
Business Model Canvas Bonus Material
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Dear Viewer,
I hope you have enjoyed this FREE version of my Business Model Canvas course. We normally charge $19.99. for this program on other sites.
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Steve Imke